Case Study
Real Estate · Islamabad
From Unknown Project to Islamabad’s Most Talked-About
Housing Society
How 99 Marketing Studio gave Rahman Enclave a powerful visual identity by producing a cinematic video ad, professional drone photography, billboard creatives and scroll stopping social media content that put this CDA approved society on the map.
Scope of Work
RE
Rahman Enclave
rahmanenclave.com
Client
IESCo
Approved
Wapda
CDA NOC
Approved
Project
EPA
Approved
Society
SNGPL
Approved
Installed
Premium
Marketing Presence
Client Overview
Background
Rahman Enclave is a premium CDA approved residential gated community located on Lehtrar Road, Islamabad, less than 1.5 km from the Islamabad Expressway at Khanna Interchange. It holds the distinction of being the only housing project in the region to receive a CDA NOC in the past five years, making it one of the most credible and legally sound investment opportunities currently available in the twin cities’ real estate market. When Rahman Enclave approached 99 Marketing Studio, they needed more than basic promotional material. They needed a complete content campaign that could build credibility, generate buyer trust and drive serious inquiries.
Objective
The primary objective was to create an authoritative, high-quality marketing campaign that would position Rahman Enclave as the premium choice for families and investors looking for a legitimate, well-planned housing society near Islamabad. In Pakistan’s real estate market where buyers are rightly cautious, credibility is as important as aesthetics.
Challenges Identified
01
Credibility in a Mistrustful Market
Pakistani real estate buyers, particularly in the twin cities, have been burned by unapproved housing schemes. Despite holding a CDA NOC, Rahman Enclave needed to communicate its legitimacy visually and emotionally, not just through text based claims.
02
Standing Out in a Saturated Market
Islamabad and Rawalpindi have dozens of housing societies competing for the same buyer pool. Generic promotional content would simply blend into the noise. Only a premium, cinematic visual approach would make Rahman Enclave genuinely memorable.
03
Translating Physical Beauty Into Digital Impact
The society’s most powerful selling points are its location, layout, greenery and infrastructure which are best experienced in person. The challenge was to recreate that experience through video and aerial photography, so that a potential buyer watching a social media video would feel compelled to visit.
04
Reaching the Right Audience
The content needed to speak to emotionally invested buyers, not just casual scrollers, using visuals and messaging that resonate with Pakistani family values and aspirations.
Our insight: Buyers don’t just invest in property, they invest in a vision of the life they want to live. Our job was to make that vision undeniable.
Strategy & Execution
How We Brought
Rahman Enclave to life
Three focused creative disciplines. One powerful campaign outcome, a housing society that looks, feels and is marketed like the premium product it truly is.
01
Video Ad Production
Cinematic Storytelling for Real Estate
We produced a professional cinematic video advertisement that captured the essence of life inside Rahman Enclave from its peaceful environment and modern infrastructure to the aspirational lifestyle it offers.
02
Drone Photography
Aerial Visuals That Reveal the Full Picture
Aerial imagery is one of the most powerful tools in real estate marketing. It communicates scale, planning quality and environment in a single frame, in ways that ground level photography simply cannot.
03
Billboard Design
Commanding Attention in High Traffic Zones
We designed high impact billboard creatives placed in strategic locations across Rawalpindi and Islamabad. The designs were built to communicate the society’s key USPs like CDA NOC approval, prime location and premium lifestyle
The Transformation
Before 99 Marketing Studio
vs. After
The numbers tell the story. Here is where Rahman Enclave stood before we started and where they are today.
Before
Starting Point
No
Professional video content
No
Aerial photography of the society
No
Social media visual identity
No
Advertising presence
No
Proper Strategy
Growth
After
Current Results
Premium
Cinematic Video Content
Complete
Aerial phtography
Professional
Social Media Identity
High Impact
Billboard creatives for key locations
Fast Growth
Marketing Strategy
Your Brand, Next
Ready to Market Your
Real Estate Project Like Rahman Enclave?
We gave Rahman Enclave the cinematic campaign it deserved. Video production, aerial photography, social media content and billboard design, all delivered as one cohesive strategy. If you have a housing society, real estate project or property development that deserves premium marketing, we are ready to build it.
Rawalpindi & Islamabad Based Agency
Real Estate Marketing Specialists
Full Service Video, Design & Digital Studio
Call Us
+92 300 005 5409
Email Us
info@99marketingstudio.com
Visit Us
RV Arcade Plaza, Peshawar Road, Rawalpindi