Case Study
Non-Profit Health Care · Rawalpindi
A Hospital That Gave Everything to Its Community.
We Made Sure the Community Knew.
A Hospital That Gave Everything to Its Community.
We Made Sure the Community Knew.
Bewal International Hospital had been running free dialysis, sending doctors into the field and keeping its doors open around the clock for years with almost no one outside its walls knowing any of it. We fixed that.
Scope of Work
OB
Bewal International Hospital
bewal.com
Active Client
1.5M
↑ 77.6%
Facebook Views
1.4M
↑ 177.3%
Instagram Views
7.1K
↑ 93.5%
FB Follows
#1
Google Rank
Target Keywords
274.5%
Engagement Growth
Client Overview
Background
Drive about 50 kilometres south of Islamabad and you’ll hit Gujar Khan. Keep going a little further into the town of Bewal and you’ll find a hospital that most people in Pakistan have never heard of but that has quietly been one of the more remarkable healthcare institutions in Punjab for years. The issue wasn’t the work. The issue was that almost none of the surrounding community especially the families in Bewal, Gujar Khan and the wider Rawalpindi belt who needed these services most, had any real sense of what was happening inside that building. Their Facebook page was quiet. Their story was untold. And a hospital that offers free dialysis shouldn’t be the best kept secret in its own district.
Objective
They didn’t come to us with a growth target or a follower count goal. What they wanted was simpler and harder than that: for their community to actually know them. To understand what services exist. To feel some sense of connection to the people working there. In a region where healthcare decisions are built on personal trust and word of mouth, digital presence isn’t just marketing, it’s the difference between a family knowing help is available and not knowing. That was the brief. Make this hospital visible to the people it was built to serve.
Challenges Identified
01
The page existed. That was about all.
A Facebook page with sporadic posts, minimal engagement and no consistent voice. Nothing about it told you who this hospital was, why it mattered or why you should care. It was the digital equivalent of a noticeboard in an empty corridor.
02
This audience doesn’t respond to marketing. They respond to trust.
The people we needed to reach are from communities where healthcare choices are personal, careful and slow. They don’t convert because of a well designed ad. They come because someone they respect vouches for an institution, because they’ve seen something that made them feel it’s real. Any content that read like a promotion was going to be ignored. Possibly worse than ignored, it would feel wrong.
03
The best material was locked inside the hospital.
Free dialysis for people who can’t pay for it. Patients whose lives had genuinely been changed by what this hospital did for them. These were extraordinary stories and not one of them had ever been documented or shared. They were sitting completely unused while the people who most needed to hear them never got the chance.
04
Healthcare video is easy to get badly wrong.
The video work here needed to feel like it was caught rather than constructed, real conversations, real moments, real people saying things they actually believed. Getting that right, consistently and then making sure the right audience actually saw it, was the hardest part of the whole project.
The way we saw it: This wasn’t a social media problem. It was a visibility problem for a place doing genuinely important work. We just needed to give that work somewhere to go.
Strategy & Execution
Three Things We Did. One Thing We Were Always
Trying To Achieve
(Connection between a hospital and the community it exists for)
01
Social Media Management
Facebook
we built a content calendar around their voice. Health awareness posts written in plain language. Service updates that actually explained what was on offer and who it was for. Staff features that let people meet the doctors and nurses before they ever had to walk into a consultation room. Coverage of events, camps and moments from inside the hospital.
02
Video Production
Long Form Videos And Series
We filmed conversations not corporate presentations, with the hospital’s doctors and medical staff. The brief for every single one was the same: forget you’re on camera, just talk. Talk about your work, why you’re here, what you see in patients, what you want people to know.
03
Facebook Ad Campaigns
Awareness And Local Reach
We used paid campaigns to extend the reach of the content that was working, putting it in front of families and individuals across Bewal, Gujar Khan, Rawalpindi and the surrounding Pothohar region. We were optimising for one thing: making sure the right people knew this hospital was there and that it was worth trusting.
The Transformation
Before 99 Marketing Studio
vs. After
The numbers tell the story. Here is where Bewal Hospital stood before we started and where they are today.
Before
Starting Point
0
Facebook Presence
0
Video Content
~0
Social Media Views
~3
Monthly Followers
0
Paid Campaigns
Growth
After
Current Results
66,100
Facebook Views
49,400
Unique People Reached
441%
Growth In Link Clicks
8.5K
New Followers
+130%
Targeted Paid Campaign Result
49%
Conent Interactions Increase
349 content interactions driven by targeted, premium content strategy in first month
441%
Click Through Rate Increase
Link clicks jumped to 330
369%
Facebook Page Viewers
49K viewers attracted with highly engaging content
Your Brand, Next
Ready to Grow Like
Bewal Hospital?
If your hospital, clinic, school, or community organisation is doing important work that the right people just aren’t finding yet, that’s exactly the kind of problem we’re built for.
Rawalpindi & Islamabad Based Agency
Proven SEO, SMM & Web Results
Full Service Digital Marketing Studio
Call Us
+92 300 005 5409
Email Us
info@99marketingstudio.com
Visit Us
RV Arcade Plaza, Peshawar Road, Rawalpindi