Case Study
Resort & Hospitality · Kumrat Valley
From Zero Presence to a Thriving
Digital Destination
A Hospital That Gave Everything to Its Community.
We Made Sure the Community Knew.
How 99 Marketing Studio built Celine Resorts’ complete digital identity from the ground up, delivering 8,500+ Google Business views, high performing paid campaigns at PKR 7.46 per action and a brand that now draws families to Kumrat Valley from across Pakistan.
Scope of Work
CR
Celine Resort
celineresorts.com/
Active Client
8,518
↑ 91%
Google Business Views
Maximum
↑ 3.40%
CTR
18,406
↑ 130%
Campaign Actions
PKR 7.46
12%
Cost Per Action
Premium
Identity Created
Client Overview
Background
Celine Resorts is a premium family retreat nestled in the breathtaking landscapes of Kumrat Valley, Khyber Pakhtunkhwa which is one of Pakistan’s most sought after nature destinations. Despite offering a genuinely exceptional hospitality experience, Celine Resorts had absolutely no digital footprint when they first approached 99 Marketing Studio. There were no social media profiles, no website and no presence on Google. Their only reach was through word of mouth, a channel far too limited for a property with serious growth potential.
Objective
The mandate was clear: build everything from scratch. Celine Resorts needed a complete digital launch, a strong brand identity, active and engaging social media platforms, a functional website, local search visibility through Google and paid campaigns that could convert interest into actual bookings. The goal was not just visibility, it was trust, credibility and a consistent flow of inquiries from Pakistani families planning their next getaway.
Challenges Identified
01
Zero Digital Presence
No social media activity, no website, no Google listing. Celine Resorts existed only within the valley itself. Invisible to the millions of Pakistanis actively searching for family resorts and hill station getaways online.
02
Building Trust in a Tourist Market
Pakistani travellers, especially families, heavily research accommodation before booking. Without reviews, a website or a visible online identity, convincing potential guests to commit was a significant hurdle.
03
Highly Seasonal & Location-Specific Audience.
Kumrat Valley attracts visitors primarily during spring and summer. Campaigns had to be strategically timed and geographically targeted to reach the right audience, families in major cities like Rawalpindi, Islamabad, Lahore and Peshawar at precisely the right moment.
04
Competitive Hospitality Landscape
Pakistan’s tourism sector has expanded rapidly, with dozens of resorts and guesthouses in northern regions competing for the same digital audience. Standing out required a distinct brand voice and consistent, high quality content.
The way we saw it: A resort this beautiful deserved a presence just as impressive. We didn’t just put Celine online, we made sure the right people found it, trusted it and chose it.
Strategy & Execution
How We Built Their
Digital Presence
(Three focused disciplines. One integrated outcome, a resort that is now visible, trusted and actively converting online audiences into guests.)
01
Social Media Management
Facebook & Instagram
We launched Celine Resorts’ social media profiles entirely from scratch, designing the logo, cover visuals and a content identity that captured the beauty and calm of Kumrat Valley. Every post was crafted to make Pakistani families feel the experience before they arrived.
02
Google Business Profile Setup
Local Visibility & Search Presence
One of the very first priorities was establishing Celine Resorts on Google Maps and local search, the single most critical touchpoint for travellers deciding where to stay. We fully built and optimised their Google Business Profile to maximise discoverability and credibility.
03
Paid Social Campaigns
Meta Ads
With the brand foundation in place, we launched targeted paid campaigns designed to put Celine Resorts in front of Pakistani families actively looking for resort stays in northern Pakistan. Every rupee was optimised for maximum return.
The Transformation
Before 99 Marketing Studio
vs. After
The numbers tell the story. Here is where Olfactory Bliss stood before we started and where they are today.
Before
Starting Point
0
Website Presence
0
Google Rankings
~0
Social Media Views
~0
Monthly Followers
0
Domain Authority
Growth
After
Current Results
Live
Ecommerce Website
8,518 in 2 Months
GMB Profile Views
Premium
Brand Identity
18,406 Actions at PKR 7.46/Action
Paid Advertising
Active
Social Media Presence
8,518
Google Business Profile views
within 60 days of launch
PKR 7.46
Cost per user action
40% lower than average market competition
3.40%
Click Through Rate
Achieved across all 12 ad creatives
Your Brand, Next
Ready to Grow Like
Celine Resort?
We took Celine Resorts from zero digital presence to a fully operational, high performing online brand with a Google Business Profile generating thousands of monthly views, paid campaigns producing thousands of measurable actions and a visual identity that stands out in Pakistan’s competitive tourism market. Whether you run a resort, restaurant, real estate project, clinic or retail business, we can do the same for you.
Rawalpindi & Islamabad Based Agency
Proven SEO, SMM & Web Results
Full Service Digital Marketing Studio
Call Us
+92 300 005 5409
Email Us
info@99marketingstudio.com
Visit Us
RV Arcade Plaza, Peshawar Road, Rawalpindi