Case Study
Perfume Brand · Rawalpindi
From Invisible
to #1 on Google
How 99 Marketing Studio built a complete digital presence for Olfactory Bliss which is a premium perfume brand driving over 1.5M views, top Google rankings and a loyal social community from the ground up.
Scope of Work
OB
Olfactory Bliss
olfactorybliss.com
Active Client
1.5M
↑ 77.6%
Facebook Views
1.4M
↑ 177.3%
Instagram Views
7.1K
↑ 93.5%
FB Follows
#1
Google Rank
Target Keywords
274.5%
Engagement Growth
Client Overview
Background
Olfactory Bliss is a premium perfume brand operating from Rawalpindi’s Westridge locality. As authorized importers of original international fragrances, they carry an exceptional range of luxury perfumes for men and women from iconic Armani collections to niche labels like Akro. Despite a world class product offering, the brand had virtually no digital footprint when they first approached 99 Marketing Studio. Their social media pages sat dormant, their website was non existent and their name was nowhere to be found on Google.
Objective
The brand needed a complete digital transformation. The goal was straightforward but ambitious to build brand authority online, grow an engaged social community of fragrance lovers across Facebook and Instagram, launch a high converting e-commerce website and dominate the first page of Google for high intent perfume keywords in Pakistan. Every rupee spent on digital needed to work really hard.
Challenges Identified
01
Zero Digital Presence
No social media traction, no website and no visibility on search engines. The brand existed only within the walls of their Westridge outlet.
02
Highly Competitive Niche
The Pakistani perfume market is dominated by established retailers and grey market sellers. Ranking on Google for branded fragrance keywords meant competing with well funded e-commerce giants.
03
Trust Deficit for Online Purchase
Pakistani consumers are doubtful about buying luxury perfumes online due to widespread counterfeiting. Building authentic brand credibility was as important as driving traffic.
04
Content That Converts
Luxury perfumery demands sophisticated visual storytelling. Generic social content would not resonate with an audience expecting a premium, sensory brand experience.
Our insight: A brand selling authentic luxury deserves an equally authentic digital identity. We didn’t just build pages, we built trust, one post and one keyword at a time.
Strategy & Execution
How We Built Their
Digital Presence
Three focused disciplines. One integrated outcome, a brand that ranks, reaches and converts.
01
Social Media Management
Facebook & Instagram
We turned Olfactory Bliss into a scroll stopping premium content brand crafting a visual identity that made fragrance feel experiential on screen.
02
Website Development
E-Commerce & UX Design
We built a luxury e-commerce experience that matched the brand’s premium positioning, designed to convert visitors into buyers with trust and ease.
03
Search Engine Optimisation
On-Page, Off-Page & Technical
We targeted high intent buyer keywords and built the domain authority needed to outrank established competitors, all the way to position #1.
Results
Social Media Growth Results
From zero traction to over 2.9 million combined views. Here is the real data behind Olfactory Bliss’s social media transformation across Facebook and Instagram.
Facebook Performance
Page Analytics · Dec 2024 — Jan 2025
1.5M
↑ 77.6%
Total Views
612.2K
↑ 35.6%
Unique Viewers
15.8K
↑ 110.6%
Page Visits
7.1K
↑ 93.5%
New Follows
9.9K
↑ 138.1%
Content Interactions
3.9K
↓ 73.2%
Link Clicks
Views & Viewers — Facebook
Interactions & Link Clicks — Facebook
Page Visits & Follows — Facebook
Instagram Performance
Account Insights · Dec 2024 — Jan 2025
1.4M
↑ 177.3%
Total Views
509.3K
↑ 50%
Total Reach
22.7K
↑ 189.8%
Profile Visits
4.2K
↑ 163.8%
New Follows
27.7K
↑ 274.5%
Content Interactions
19.1K
↑ 58.8%
Link Clicks
Profile Visits & Follows — Instagram
Views & Reach — Instagram
Interactions & Link Clicks — Instagram
SEO Results
Ranking #1 on Google,
With a Brand New Domain
From zero authority to top positions here’s what three focused disciplines delivered for Olfactory Bliss in under 90 days.
13.1K
Total Clicks
536K
Total Impressions
8.2
Avg. Position
Search Console Performance
Google Search Console
Consistent Growth Across 90 Days
Steady click and impression volume across a 3 month window with a domain authority of just 10/100. Compounding organic reach through targeted on page SEO and strategic link building.
Total Clicks
13,100
Total Impressions
536,000
Average CTR
2.4%
Average Position
8.2
Keyword Rankings
1
armani perfumes in pakistan
Position #1
Armani Perfumes in Pakistan
Outranking competitors with MOZ DA 20–60+ on a domain with DA 10 and 121 referring domains.
2
gucci perfume in pakistan
Position #2
Gucci Perfumes in Pakistan
Ranking above Allure Beauty (DA 20, 2.66K referring domains) is a proof that strategy beats raw authority.
The Transformation
Before 99 Marketing Studio
vs. After
The numbers tell the story. Here is where Olfactory Bliss stood before we started and where they are today.
Before
Starting Point
0
Website Presence
0
Google Rankings
~0
Social Media Views
~0
Monthly Followers
0
Domain Authority
Growth
After
Current Results
Live
E-Commerce Website
#1
Google — Multiple Keywords
2.9M+
Combined Social Views
11.3K
New Followers
+900%
Domain Authority Growth
274.5%
Instagram Interactions Growth
27.7K content interactions driven by targeted, premium content strategy
3.2M
Competing Search Results Beaten
Ranking #1 for “Armani perfumes in Pakistan” out of 3.2 million results
189.8%
Instagram Profile Visit Growth
22.7K profile visits from a highly engaged, fragrance interested audience
Your Brand, Next
Ready to Grow Like
Olfactory Bliss?
We built a #1 Google-ranked, socially dominant brand for a perfume outlet in Rawalpindi. We can do the same for your business whether you’re in retail, hospitality, real estate or any other industry.
Rawalpindi & Islamabad Based Agency
Proven SEO, SMM & Web Results
Full Service Digital Marketing Studio
Call Us
+92 300 005 5409
Email Us
info@99marketingstudio.com
Visit Us
RV Arcade Plaza, Peshawar Road, Rawalpindi