From Zero to Lead Machine
Building an integrated digital ecosystem that transformed a commercial property business into a consistent lead-generation powerhouse.
Case Study Snapshot
The Challenges
Operating in a High-Value Market Without the Tools to Compete
The client operated in a high-value, low-volume commercial property market where lead quality matters more than reach. However, they lacked the digital infrastructure required to compete effectively.
Lead quality over quantity was the defining principle
Our Approach
Positioning the brand as a credible commercial property authority
Aligning all channels into a single conversion journey
Prioritizing qualified inquiries over surface-level traffic
Building a foundation that scales with both paid and organic demand
Strategy & Funnel Design
We started by defining a full-funnel strategy that would guide every execution step and ensure all channels worked together.
What we did:
- Brand positioning for the commercial property market
- Clear messaging for landlords and tenants
- Channel alignment (Website → SEO → Social → Ads)
- Lead quality over traffic volume
Social Media Setup (Facebook)
We built the client’s Facebook presence from scratch, focusing on credibility and conversion readiness.
What we did:
- Business page setup & optimization
- Professional bio and service positioning
- Content framework for listings, trust posts, and education
- CTA-focused captions
Website Development
We designed and developed a conversion-focused website, not just a static presence.
Key elements:
- Clean, corporate design for commercial audiences
- Clear service structure and navigation
- Mobile-first, fast-loading pages
- SEO-ready architecture
SEO Implementation
SEO was integrated during development to ensure long-term visibility and sustainable growth.
Our SEO work included:
- Commercial-intent keyword research
- Location-based optimization
- On-page SEO for all core pages
- Content structure aligned with search intent
High-Converting Landing Page
We created a dedicated landing page specifically for lead generation with laser-focused messaging.
Landing page focus:
- One clear goal: lead capture
- Pain-point driven headline
- Strong value proposition
- Minimal distractions
- Optimized lead form
Google Ads for Lead Generation
We launched targeted Google Ads campaigns to drive high-intent commercial property leads and accelerate growth.
Campaign strategy:
- High-intent keyword targeting
- Location-based ad groups
- Landing page optimized for conversions
- Continuous A/B testing and optimization
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