Overview
At 99 Marketing Studio, we worked closely with Bewal International Hospital to help them connect better with their community through a stronger online presence. Our work included managing their Facebook page, creating engaging video content, designing eye-catching graphics, and running ad campaigns. Together, we aimed to make the hospital’s services more visible and approachable.
The Challenge
Bewal International Hospital faced a tough situation: their Facebook page wasn’t reaching enough people, and engagement was low. They wanted to raise awareness about their healthcare services and build a sense of trust and connection within their community. The challenge was to create content that could resonate with people while highlighting the hospital’s dedication to care.
Our Approach
To tackle these challenges, we developed a simple and effective strategy:
Social Media Management
We took charge of their Facebook page, making sure it stayed active with updates about their services, events, and helpful health tips. We focused on creating posts that felt genuine and relatable, encouraging interaction from the community.
Video Production
We understood the power of video in building trust and decided to showcase the hospital’s care and professionalism through:
- Doctor and Staff Interviews: These helped show the faces behind the care and made the hospital feel more approachable.
- Patients Stories: Sharing real patient experiences created a strong emotional connection with viewers.
- Community Events: Videos of health camps and other outreach efforts showed the hospital’s commitment to giving back.
Graphic Design
We created easy-to-understand visuals and infographics to explain health-related topics and promote hospital services.
Ad campaigns
We ran targeted Facebook ads to reach more people in the area, focusing on spreading awareness and encouraging people to trust and use the hospital’s services.
Result Achieved
Our work led to meaningful improvements for the hospital:
- More Community Engagement: The posts began getting more likes, comments, and shares, showing that people found the content interesting and useful.
- Increased Trust: The videos, especially the doctor interviews and patient stories, helped make the hospital feel more personal and trustworthy.
- Better Visibility: The ad campaigns helped the hospital reach thousands of potential patients, resulting in more inquiries and appointments.
- Stronger Community Connection: The content highlighted the hospital’s role in the community, making people feel closer to their local healthcare provider.
What We Learned
- Consistency Builds Relationships: Posting regularly and sharing meaningful content fosters a sense of trust and familiarity over time.
- Real Stories Resonate: People connect deeply with authentic stories and real faces, making video a powerful tool.
- Targeted Ads Make a Difference: Ads that speak directly to the right audience can create tangible results without wasting resources.
Wrap-Up
Our journey with Bewal International Hospital has been rewarding. By working on their Facebook presence, creating thoughtful content, and running targeted ads, we’ve helped them reach more people and strengthen their relationship with the community. We look forward to continuing this partnership and helping the hospital grow its impact online.